Nabab Vision — video studio site that converts visitors into clients
Nabab Vision is a Bucharest video production agency specializing in 4K filming, editing, podcast studio, and vertical social media content. They had an old WordPress site that looked professional but didn't convert — 2,000 monthly visitors, fewer than 5 quote requests. The industry is brutal: clients compare 3-5 studios and choose those who respond fast and have visible portfolio fast. They needed a site that doesn't just look good, but captures intent and leads to direct calls with the team.
Business context
The old site was WordPress with a 2019 theme — clunky menu, slow loading (LCP 4.8s), portfolio video that didn't load on mobile (Flash legacy), contact form that landed in spam 80% of the time. Nabab spent €1,500/month on Google Ads for «video studio Bucharest», «corporate video production», but conversion was catastrophic — 0.25% (5 leads on 2,000 visitors).
Tech stack & key decisions
Astro for speed + selective hydration
Nabab wanted instant loading on any device. Astro generates static HTML at build time (LCP <1s); interactive components (video carousel, booking form) hydrate only when visible. Final JS bundle: 45KB total.
Video delivery via Mux Player
WordPress storing video directly = catastrophe. Mux Player solves it: videos in Mux (€0.005/min storage + delivery), permanent URLs, adaptive bitrate, auto thumbnails. Monthly cost <€30 for all 25 portfolio videos.
Cal.com embed for booking
Instead of forms with 24-48h response (during which competitors respond), Cal.com embed lets visitors directly book a 30-min slot. Real-time integration with Nabab team Google Calendar. Conversion: 28% of contact page visits go directly to booking.
Measured outcomes
Key takeaways
- Astro > WordPress for portfolio sites. Bundle 10x smaller, fast build-time, easy-to-maintain sub-1s LCP.
- Cal.com embed converts 5x better than forms for B2B consulting-type services. Frictionless beats elegant form.
- Mux Player is sweet spot for 10-50 portfolio videos. Below volume = overkill (use MP4 + Cloudflare Stream). Above = too expensive.
- Sanity CMS for non-tech content resolves the developer-vs-editor tension without sacrificing static site performance.
- SEO migration without proper 301 = catastrophe. A 1-day SEO audit (€500) is cheaper than 3 months losing rankings on €1,500/month Ads keywords.
«The new site now gets 4x more quote requests from the same traffic. Plus we no longer lose messages to spam — for us, that was the most painful bug. Faintech delivered exactly what they promised in 2 months.» — Andrei, founder Nabab Vision