E-commerce & online stores
Shopify, WooCommerce, or custom platform — with optimized checkout, courier integrations, e-invoicing, and a focus on conversion, not just launch.
Which platform fits you
Choosing the platform is the most expensive decision in an online store's life. The wrong choice means an expensive migration 1-2 years after launch.
Shopify — for fast launch
- Best for: D2C brands, stores under €100k/year revenue, no technical team.
- Pros: setup in 2-4 weeks, huge app ecosystem, hosting included.
- Limits: per-transaction fees, limited backend customization, growing app costs.
WooCommerce — control + WordPress
- Best for: stores with developed blogs, existing WordPress integrations, mid-budget.
- Pros: open source, full customization, thousands of plugins, good SEO out-of-box.
- Limits: requires maintenance (security, backups), performance depends on hosting + plugins.
Custom (Next.js Commerce, Medusa, Saleor)
- Best for: high volumes (100k+ orders/year), complex B2B, multi-country, ERP integrations.
- Pros: max performance, headless (PWA, mobile native), full control.
- Limits: high upfront investment, technical team required, 4-8 month timeline.
Romania-specific integrations
e-Factura ANAF
Mandatory for B2B from 2024 + B2C 2025. ANAF SPV API integration, XML generation, automated reporting.
Romanian couriers
Sameday, FAN Courier, Cargus, DPD, GLS, Easybox. Auto AWB generation, tracking, rate calculation.
Payments
Stripe, PayU, Netopia, EuPlatesc, Mobilpay. Apple/Google Pay, installment payments, EUR/RON conversion.
Marketplaces
eMAG Marketplace, Cel.ro, FashionDays sync. Unified stock, prices, orders.
Accounting systems
SmartBill, Saga, ContaBlu — automated invoicing, customer/article/payment sync.
Loyalty & rewards
Points systems, subscriptions, vouchers, retargeting Klaviyo + Meta Pixel + Google Ads.
Conversion optimization — more sales, same traffic
A store with 10k visitors/month at 1% conversion = 100 orders. Boost to 2.5% = 250 orders. Same traffic spend, 2.5x revenue.
- 1-step checkout or maximum 2 pages — every step loses 20-30% of users.
- Guest checkout mandatory + optional social login.
- Apple Pay / Google Pay — mobile conversion +50% when active.
- Trust badges: SSL, 30-day return, real reviews, 24h delivery visible at checkout.
- Abandoned cart recovery: auto email at 1h + 24h + 72h. Typical recovery 8-15%.
- Product recommendations: AOV +15-25%.
- Schema markup Product + Review + AggregateRating → rich snippets → CTR +30%.
- Optimized Core Web Vitals — LCP <2.5s.
FAQ
How much does an online store cost?
How long does launch take?
Standard Shopify: 3-6 weeks. Custom WooCommerce: 6-12 weeks. Custom platform: 4-8 months.
Do you migrate from another platform?
Yes. Frequent migrations: WooCommerce → Shopify, OpenCart → WooCommerce, Magento 1 → Magento 2 or Saleor. We migrate products, customers, orders, with SEO-friendly 301 redirects.
What SLA do you offer post-launch?
Standard: 24h response, critical fix 48h, 99.5% uptime. Premium: 4h response, critical 12h, agreed response times.
Restaurant or HoReCa?
For restaurant ordering platforms (not retail stores), see HoReCa services — digital menu, courier, kitchen ops, La Iancu case study.