Website cost in Romania in 2026 — real pricing guide

Estimating website cost is one of the most common requests we get. The market gives divergent answers, from templates to inflated agency prices. Below are the price ranges on the market, followed by our own packages; full details are on website pricing and web development services.

Indicative market prices by project type

The figures below reflect the Romanian market in 2026 for professionally delivered projects: custom or semi-custom design, clean code, basic technical SEO included.

Our own packages, in RON: landing page 1,500–3,000 RON (3–7 days), brochure site with 5–10 pages 3,000–6,000 RON (1–2 weeks), simple online store with up to 100 products 6,000–12,000 RON (2–4 weeks). Web apps and MVPs start at €5,000.

All prices exclude VAT. Hosting and domain are separate costs (usually €5–€30/month, depending on traffic and complexity). For SaaS and complex web applications, see the detailed custom web app cost guide.

What drives the cost up?

The ranges above are intentionally wide. Here is what pushes a project toward the upper end:

Custom design vs. template

A good template (Figma → HTML or WordPress with Elementor) can cut cost by 30–50%. Design from scratch, adapted to your brand identity, costs more, but looks more professional and converts better long term.

Custom functionality

ERP integration, a proprietary booking system, complex price calculators, dashboards with real-time charts: each adds development hours. No template platform covers these cases without hand-written code.

Multilingual

Adding a second language (RO + EN, for example) means +20–40% over the monolingual version, because it is not just translation. It is separate URL structure, hreflang, duplicated admin interface, possibly different content per market.

Technical SEO included vs. added later

If you want Core Web Vitals passed, XML sitemap, schema markup, Open Graph, and mobile performance from day one, these go in the quote. Added later, they cost roughly double what they would have if planned from the start.

Maintenance and updates

A website is not a finished product. Monthly maintenance (WordPress/plugin updates, backup, monitoring, minor content changes) costs €50–€200/month on the market, depending on complexity; our website care plan is 300–800 RON/month. Without maintenance, a WordPress site can become vulnerable or broken within months.

Texts and photos

If the texts and photographs are ready from the start, the project moves quickly. If not, someone has to write and pick them, and many quotes do not include copywriting. Ask explicitly who writes the texts and who pays for the photos.

Examples: what a website costs in typical cases

Three situations we see often in quote requests. They are calculation examples, not specific projects.

• A practice or services firm with 5–6 pages (home, services, about, pricing, contact), with texts supplied by the client: a brochure site, toward the lower end of the 3,000–6,000 RON band, delivered in 1–2 weeks.
• A restaurant or salon with online booking and a second language: still a brochure site, but toward 6,000 RON, because the booking system and the English version add work.
• A store with 80 products, card payments and a courier: a simple online store, 6,000–12,000 RON, depending on how many variants the products have and how invoicing works.

When a project needs user accounts, roles or integrations with other systems, it is no longer a website but an application. For that, see our web development services and the guide on how much a web app costs.

Hidden costs when building a website

A small quote can become expensive through what it leaves out. Check whether these are included, and who pays for them:

• Hosting and domain: usually €5–€30 per month for hosting, depending on traffic, plus the annual domain. Ideally, the account is in your company's name.
• Licenses: premium WordPress themes and plugins, fonts, stock photos.
• Maintenance: updates, backups, monitoring. Without them, a WordPress site can become vulnerable or break within months. Ours costs 300–800 RON per month and is optional.
• Post-launch changes: how many revision rounds are included and what a change costs after handover.
• Payment commissions, for online stores: the payment processor takes a percentage of every transaction.

How to cut the cost without hurting the result

• Start with the pages that bring clients. Home, services, contact. The rest can be added once you see what visitors look for.
• Prepare the texts and photos in advance. It shortens the timeline and avoids copywriting costs.
• Choose a template-based design if the brand does not demand otherwise; the saving is 30–50%.
• Leave “maybe we'll use it” features for phase two. A store can launch with a single payment method and a single courier.
• Ask for a fixed price on a written scope. That is how extra hours never appear on the invoice.

Why is there such a wide spread on the market?

If you have already requested quotes, you have probably seen prices from a few hundred lei to tens of thousands of euros for “the same thing.” The explanations are clear:

• Cheap template without customization: platforms like Wix, Squarespace, or $50 WordPress templates look decent. The low price reflects lack of personalization and limited long-term flexibility.
• Junior developer: a student or beginner freelancer can deliver a functional site cheaper, but without experience anticipating scalability, security, or performance issues.
• Offshore outsourcing: some local agencies subcontract to India or Pakistan. Price is low, but quality control and communication suffer.
• Price does not include hosting/domain/licenses: a €300 quote for a “complete site” that excludes annual hosting, plugin licenses, or design cost is not really €300.

How to evaluate a quote before signing

Regardless of who makes the offer, ask for a detailed quote that includes:

• What is included and what is not (hosting, domain, design, copywriting, SEO)
• How many revision rounds are included
• Who owns the code and accounts at handover (hosting, domain, repository)
• What happens if you need changes after launch
• Is there a contract? What delivery and penalty clauses does it contain?

A serious quote answers all of these before you ask. If it does not, that is a signal you are not dealing with a professional.

FAQ: website pricing

How much does a website cost in 2026?

With us, a landing page costs 1,500–3,000 RON, a brochure site 3,000–6,000 RON, and a simple online store 6,000–12,000 RON. Web apps start at €5,000. On the market you will find quotes from a few hundred lei to tens of thousands of euros, because the scope differs from one quote to another.

What makes one website cost more than another?

The number of pages, extra features (online booking, blog, user accounts), a second language, design from scratch instead of a template, and integrations with other systems. A site with few pages and ready texts stays toward the lower end of the budget.

How much does a brochure website cost in Romania?

On the market, a brochure site (5–15 pages) costs €800–€3,500, delivered in 2–4 weeks, with custom or semi-custom design and basic technical SEO included. With us, a brochure site with 5–10 pages costs 3,000–6,000 RON and takes 1–2 weeks.

How much does an e-commerce website cost?

On the market, an online store on WooCommerce or Shopify costs €1,500–€6,000, and custom e-commerce on Next.js + Stripe runs €8,000–€30,000 depending on integrations and volume. With us, a simple online store with up to 100 products costs 6,000–12,000 RON.

How much does a landing page cost?

On the market, a conversion landing page (single page) costs €400–€1,200 and is delivered in 1–2 weeks. With us, it costs 1,500–3,000 RON and takes 3–7 days.

What are the costs after the site launches?

Hosting and domain, paid directly to the provider (usually €5–€30 per month for hosting), plus maintenance if you want it: ours is 300–800 RON per month for backup, security updates, minor changes and monitoring.

How long does it take to build a website?

A landing page takes 3–7 days, a brochure site 1–2 weeks, and a simple online store 2–4 weeks. The timeline grows if texts and photos are not ready from the start.

Why do website prices vary so much?

Variation comes from: cheap template vs. custom design, developer level (junior vs. senior), offshore outsourcing, and what the quote includes (hosting, domain, licenses, SEO). See our transparent packages and pricing for comparison.

Conclusion

A website costs from 1,500 RON for a landing page to 12,000 RON for a small online store; web apps start at €5,000 and go past €50,000 for enterprise systems. There is no universal answer, but there is a correct answer for your specific project. The most important step is understanding what you need before requesting quotes. Otherwise you compare apples to oranges.

If you are unsure about requirements, send a short message describing your business. We reply within one business day and help clarify scope, options, and cost ranges for each variant.