Website cost in Romania in 2026 — real pricing guide
Estimating website cost is one of the most common requests I get. The market gives divergent answers — from templates to inflated agency prices. Here is the pricing structure I apply in practice; for package rates see website pricing and web development services.
Indicative prices by project type
The figures below reflect the Romanian market in 2026 for professionally delivered projects — custom or semi-custom design, clean code, basic technical SEO included.
| Project type | Estimated cost (EUR) | Delivery time |
|---|---|---|
| Landing page (single page, conversions) | €400 – €1,200 | 1–2 weeks |
| Brochure site (5–15 pages) | €800 – €3,500 | 2–4 weeks |
| E-commerce on WooCommerce / Shopify | €1,500 – €6,000 | 3–6 weeks |
| Custom e-commerce (Next.js + Stripe) | €8,000 – €30,000 | 2–4 months |
| SaaS / complex web application | €15,000 – €80,000+ | 4–12 months |
All prices exclude VAT. Hosting and domain are separate costs (usually €5–€30/month, depending on traffic and complexity).
What drives the cost up?
The ranges above are intentionally wide. Here is what pushes a project toward the upper end:
Custom design vs. template
A good template (Figma → HTML or WordPress with Elementor) can cut cost by 30–50%. Design from scratch, adapted to your brand identity, costs more — but looks more professional and converts better long term.
Custom functionality
ERP integration, a proprietary booking system, complex price calculators, dashboards with real-time charts — each adds development hours. No template platform covers these cases without hand-written code.
Multilingual
Adding a second language (RO + EN, for example) means +20–40% over the monolingual version, because it is not just translation — it is separate URL structure, hreflang, duplicated admin interface, possibly different content per market.
Technical SEO included vs. added later
If you want Core Web Vitals passed, XML sitemap, schema markup, Open Graph, and mobile performance from day one — these go in the quote. Added later, they cost roughly double what they would have if planned from the start.
Maintenance and updates
A website is not a finished product. Monthly maintenance (WordPress/plugin updates, backup, monitoring, minor content changes) costs €50–€200/month depending on complexity. Without maintenance, a WordPress site can become vulnerable or broken within months.
Why is there such a wide spread on the market?
If you have already requested quotes, you have probably seen prices from a few hundred lei to tens of thousands of euros for “the same thing.” The explanations are clear:
- Cheap template without customization — platforms like Wix, Squarespace, or $50 WordPress templates look decent. The low price reflects lack of personalization and limited long-term flexibility.
- Junior developer — a student or beginner freelancer can deliver a functional site cheaper, but without experience anticipating scalability, security, or performance issues.
- Offshore outsourcing — some local agencies subcontract to India or Pakistan. Price is low, but quality control and communication suffer.
- Price does not include hosting/domain/licenses — a €300 quote for a “complete site” that excludes annual hosting, plugin licenses, or design cost is not really €300.
How to evaluate a quote before signing
Regardless of who makes the offer, ask for a detailed quote that includes:
- What is included and what is not (hosting, domain, design, copywriting, SEO)
- How many revision rounds are included
- Who owns the code and accounts at handover (hosting, domain, repository)
- What happens if you need changes after launch
- Is there a contract? What delivery and penalty clauses does it contain?
A serious quote answers all of these before you ask. If it does not, that is a signal you are not dealing with a professional.
FAQ — website pricing
How much does a brochure website cost in Romania?
A brochure site (5–15 pages) costs €800–€3,500, delivered in 2–4 weeks, with custom or semi-custom design and basic technical SEO included.
How much does an e-commerce website cost?
An online store on WooCommerce or Shopify costs €1,500–€6,000. Custom e-commerce on Next.js + Stripe starts at €8,000 and can reach €30,000 depending on integrations and volume.
How much does a landing page cost?
A conversion landing page (single page) costs €400–€1,200 and is delivered in 1–2 weeks.
Why do website prices vary so much?
Variation comes from: cheap template vs. custom design, developer level (junior vs. senior), offshore outsourcing, and what the quote includes (hosting, domain, licenses, SEO). See my transparent packages and pricing for comparison.
Conclusion
A website in Romania in 2026 costs between €400 and €80,000+, depending on what you are actually building. There is no universal answer, but there is a correct answer for your specific project. The most important step is understanding what you need before requesting quotes — otherwise you compare apples to oranges.
If you are unsure about requirements, send a short message describing your business — I will help clarify scope, options, and cost ranges for each variant.