Online store development
Shopify, WooCommerce, or custom platform — with Romania-specific integrations (e-invoicing, eMAG, couriers) and conversion focus.
✓ Direct cu inginerul ✓ Full IP transfer ✓ 24-hour SLA ✓ RO · EU · UK · US
E-commerce platforms — which fits you
- Shopify: 2-4 week setup, large app ecosystem, hosting included. For D2C brands, stores under €100k/year revenue, no technical team.
- WooCommerce: open source, full customization, native WordPress integration. For stores with developed blogs, mid-budget, willingness to maintain.
- Magento (Adobe Commerce): for enterprise retail with complex catalog (10k+ SKUs), B2B with custom negotiations, multi-store with multiple currencies.
- Next.js Commerce / Medusa / Saleor: for high volumes, headless architecture, maximum performance (top Core Web Vitals), complex integrations.
- Custom built from scratch: rare, only when business requirements are fundamentally incompatible with existing platforms.
Romania-specific integrations
The difference between a working store and one blocking your operations is often in integrations. What we routinely connect:
- e-Factura ANAF: mandatory B2B from 2024 + B2C from 2025. Automatic UBL XML generation, SPV API integration, daily reporting.
- eMAG Marketplace: bidirectional product, stock, price, order, return sync. API v2, AWBs, status notifications.
- Romanian couriers: Sameday, FAN Courier, Cargus, DPD, GLS, Easybox. Auto AWB generation, tracking, cart-level rate calculation.
- Payments: Stripe, PayU, Netopia, EuPlatesc, Mobilpay. Apple Pay, Google Pay, installment payments, recurring billing.
- Accounting systems: SmartBill, Saga, ContaBlu, NexusERP. Customer/article/invoice/payment sync.
Conversion optimization — more sales, same traffic
A store with 10,000 visitors/month at 1% conversion sells 100 orders. At 2.5% conversion = 250 orders. Same traffic spend, 2.5x revenue. Tactics that work:
- 1-step checkout or maximum 2 pages — every step loses 20-30% of users
- Mandatory guest checkout + optional social login
- Apple Pay / Google Pay — mobile conversion +50% when active
- Trust badges visible at checkout (SSL, 30-day returns, 24h delivery)
- Automatic abandoned cart recovery (1h + 24h + 72h) — typical 8-15% recovery
- Algorithmic product recommendations — AOV +15-25%
- Schema markup Product + Review + AggregateRating → rich snippets in Google → CTR +30%
- Optimized Core Web Vitals — LCP <2.5s. Slow sites lose 40% users at 3s+
Read on
Engaging on a project in this domain?
After a short discussion I send a written scope summary. Indicative budget on the pricing page.