WordPress brochure site cost in 2026 — complete pricing guide by category
The term “WordPress brochure site” covers quotes with significant price variation — from a few hundred to thousands of euros for the same nominal scope. I break down four market segments and what each investment level includes.
TL;DR — four price bands you will encounter
| Category | Price (EUR) | Timeline | Who builds it |
|---|---|---|---|
| Ready-made template + minimal adjustments | €300 – €1,500 | 1–2 weeks | Junior freelancer |
| Template + moderate customization | €1,500 – €4,000 | 2–4 weeks | Mid-level freelancer |
| Custom theme with original design | €3,000 – €8,000 | 4–8 weeks | Small team / mid agency |
| Full custom (design + senior dev) | €6,000 – €20,000+ | 6–12 weeks | Senior agency |
Band 1 — Ready-made template (€300–€1,500)
You buy a theme from ThemeForest or Elementor (€60–€80), install it, swap the text, add your logo, done. Works for: an informational site that sits on the internet with no design ambitions and a small audience.
Typical problems: the theme ships with 50 plugins you do not use but they slow the site down. Poor performance (red Core Web Vitals). Updates break the layout. After 2 years it stops getting updates and falls at the first WordPress vulnerability.
Band 2 — Template + moderate customization (€1,500–€4,000)
Start from a solid theme (Astra, GeneratePress, Kadence — no bloat) or Bricks Builder, customize with custom CSS, optimize performance, add 2–3 specific features (custom forms, service pages, small CRM integration).
Sweet spot for most Romanian SMBs. Site looks professional, loads fast, and the client can update text and images themselves.
Band 3 — Custom theme with original design (€3,000–€8,000)
Designer creates mockups in Figma, developer implements them as a custom WordPress theme (or dedicated Gutenberg blocks). Good performance, unique design, SEO-optimized structure.
Recommended when your brand is a differentiator (creative agency, high-end restaurant, premium brand) and a generic-looking site does more harm than good.
Band 4 — Full custom (€6,000–€20,000+)
Brochure site with advanced functionality: blog with custom taxonomies, multiple integrations (HubSpot, Salesforce, Mailchimp), multilingual, performance < 1.5s LCP, complex animations, schema markup, A/B testing infrastructure.
For companies that treat the website as a serious marketing channel, not as “we need to have a site too.”
Hidden costs not shown in the quote
- Hosting: €5–€30/month for decent shared hosting (Hostinger, SiteGround). €50–€200/month for performant managed hosting (WP Engine, Kinsta).
- Domain: €10–€15/year for .ro or .com.
- Premium plugins: €100–€500/year if you use WPML for multilingual, WP Rocket for cache, RankMath Pro for SEO, etc.
- SSL: free via Let's Encrypt (included with good hosting) or €50–€200/year for enterprise certificate.
- Maintenance: €50–€300/month if you want automatic updates, backup, monitoring, security scanning. Otherwise your WordPress becomes a security risk within 6–12 months.
- Stock images: €100–€500 for a decent set (Adobe Stock, Shutterstock).
How not to get misled
- Ask for links to 3 live WordPress sites delivered by the same team in the last year.
- Check Core Web Vitals on those sites at
pagespeed.web.dev. If they are red, you are not buying quality. - Ask for an IP transfer clause — you receive the site, hosting accounts, FTP, database.
- Beware of “custom platform” that means a closed theme only they can maintain.
- Under €1,500, do not expect custom design. Under €500, walk away.
FAQ — WordPress brochure site pricing
How much does a WordPress brochure site cost in Romania?
Between €300 and €20,000+: ready-made template €300–€1,500, moderate customization €1,500–€4,000, custom theme €3,000–€8,000, full custom project €6,000–€20,000+.
What hidden costs does a WordPress site have?
Hosting €5–€200/month, premium plugins €100–€500/year, maintenance €50–€300/month, stock images and security updates — often absent from the initial quote.
How long does a WordPress brochure site take?
Template + adjustments: 1–2 weeks. Moderate customization: 2–4 weeks. Custom theme: 4–8 weeks. Full custom project: 6–12 weeks.
Is a WordPress site under €1,500 worth it?
Only for simple informational sites with no design or performance requirements. Under €500 or without planned maintenance, security and quality risks outweigh the initial savings.